If you’re new to the social media game, you might be uncertain about some of Twitter’s aspects. You can learn quite a lot about this platform through trial and error.
However, if you’re using Twitter for promotional purposes, you need to learn quickly, and you should also be a little bit careful as you move along. If you’ve created a Twitter account for your business entity or as an influencer, you must follow best practices.
If you don’t, then you’ll probably get some negative attention, and that’s the last thing you want.
With this in mind, you should know about retweeting, including what it accomplishes. That applies both to when you retweet and when your account is retweeted by others.
We’ll look at both sides of this equation right now.
When Other People Retweet Your Posts
Let’s say for a second that you have a business, and you’re new to Twitter. You know that there are millions of people on this platform, and it’s in your best interest to start sending out some content as soon as possible.
Maybe you’re creating and sending out tweets yourself, or perhaps you’ve hired a social media manager to do it.
Your account is sending out:
- Information about sales and promotions you’re having
- Inspirational messages
- Commentary about current events
All of this is fairly basic stuff so far. You’re using Twitter to the best of your abilities, but you do not see very much engagement yet. Engagement is things like retweets, likes, and followers.
People interacting with your account matters on this platform. If you’re not getting those likes, followers, and retweets, then it means that people either don’t like what you have to say or else they’re not bothering to look at your offerings at all. Neither one of those two is a pleasant scenario.
When you get retweets for positive reasons, it means that people like what you have to say, and they want their friends and followers to know about it. Because of this, retweets are extremely valuable.
It’s challenging to get organic retweets, though, if no one knows who you are yet. It might take weeks or even months to build up a decent following, and you probably don’t have that kind of time.
There’s a way around this: you can buy some retweets. For instance, if you go to tweetboost.net, you can buy some Twitter retweets for a reasonable price.
It’s definitely to your advantage to do this. When you do:
- It signals to other platform users that they should be paying attention to your brand
- They’ll check out not just your Twitter feed, but also your other social media accounts and website
If you do have it in your marketing budget to buy some retweets, you should do it. It doesn’t cost much, and it’s a way for you to start gaining some organic followers and brand recognition.
The other thing you can do to attract organic engagement for your account is to make sure and only create posts that you feel confident those in your niche will enjoy. That means establishing a tone for your brand.
Depending on what you sell or your business model, you should think about what kinds of posts make sense for your Twitter feed. Are you more playful or serious? Think about who your followers are likely to be, and try to create content to which you think they will respond.
If you are not feeling confident about any of this, you might need to bring in a social media specialist to help you. They should be able to get you on the right track. The one thing you don’t want to do is make a mistake and alienate those in your niche.
Why You Should Retweet Others as Well
You want people to retweet you because of the notoriety it brings. However, you’ll want to retweet others as well. This is just as critical.
There are several reasons to retweet posts from other individuals and business entities. Let’s look at some of those.
They Will Reciprocate
There is often a reciprocal nature with social media, and Twitter is no exception. This is the “social” aspect of it.
When you retweet someone else, or when you like one of their posts or follow them, then it is definitely likely they will respond in kind. At the very least, they will check out your Twitter feed and other social media accounts to see what you’re all about.
This is a way of grabbing more attention for your brand, but it’s also about networking. If you’re in a particular niche, you might want to retweet other individuals or business entities that seem like-minded.
Yes, they might be your competitors, but that is no reason not to have a friendly relationship with them. You’re trying to establish that you’re a member of the community.
You Should Retweet Your Followers
You should also make sure to retweet your followers sometimes, provided that you vet them to make sure that you approve of their viewpoints.
By doing so, you’re helping them, since you putting them on your feed means more engagement for them. It also allows them to trust you more.
No one wants to follow and engage with an entity on social media that completely ignores them. If you do that, then you seem like a big, faceless corporation.
It’s far better if you throw your followers the occasional retweet. That lets them know that you do care about them, and you like having them on board.
It Makes Followers More Likely
You want to engage with people and companies on Twitter that seem to believe in the same things that you do. They might be in your niche, or outside of it.
To figure out who would be good to retweet, you or your social media guru can use algorithms looking for certain words or phrases on the platform. Once you find people who believe as you do, then you can follow them, like their posts, and retweet them as well.
When you do, that’s your way of letting these entities know that you exist. They might not have been aware of you before, but engaging with them flatters them. They’ll check out your posts and your other accounts. They’re a lot more likely to follow you now, and followers matter just as much as retweets do.
This is a way of growing your organic numbers so that you don’t have to spend as much money inflating your engagement artificially.
It is equally valuable for you to retweet others as it is for them to do so for you. Above all else, you have to be active on social media, and certainly, that’s true for Twitter.
The more you can get your business’s name out there and interact with people, the more they will like you, assuming that you’re careful about what you say.
The longer you’re on this platform, the more proficient you will become at self-promotion. Ultimately, that’s what this endeavor is all about, and retweets are one of the best ways for you to get the whole process started.